Category: digital marketing

Charleston, S.C.-based MUSC Health is adding a former WCBD-TV meteorologist to its marketing team.

Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025.

New York City-based NYU Langone Health has launched a new ad campaign focused on quality and safety to stand out in the city’s crowded healthcare market.

Astoria, Ore.-based Columbia Memorial Hospital has rebranded to CMH.

The New Orleans Saints and Pelicans are extending their partnership with Ochsner Health, a key sponsor since 2005 for the Saints and 2012 for the Pelicans.

Orlando (Fla.) Health has rebranded Birmingham, Ala.-based Brookwood Baptist Health as Baptist Health, with the system’s five hospitals adopting new names as part of the change:

Americans turned to Google with a wide range of health questions in 2024, a recent analysis found.

 
UC Davis Health has released a new documentary chronicling a family’s journey from Taiwan to Northern California to enroll their 2-year-old son in a clinical trial for Duchenne Muscular Dystrophy (DMD).

A pharmacist is suing Nashville, Tenn.-based HCA Healthcare after she was fired over a LinkedIn post.

New Hyde Park, N.Y.-based Northwell Health’s latest ad campaign features employees’ kids telling adults how they can be happier in 2025.