New York City-based NewYork-Presbyterian has unveiled a $2 billion “For Every Future” campaign aimed at enhancing its physician workforce, technology and facilities.
Category: digital marketing
Alabama health system rebrands amid $250M expansion: 4 notes
An Alabama health system unveiled its new name in October amid a $250 million expansion.
CommonSpirit hospital responds to op-ed on overcrowding
A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues.
Lifespan rebrands as Brown University Health
Providence, R.I.-based Lifespan has rebranded as Brown University Health.
Health systems find marketing power in sports sponsorships
Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.
NBA gets 1st health system jersey sponsor
A health system’s logo will soon appear on an NBA jersey for the first time.
Yale New Haven Health rebrands urgent care after acquisition
Yale New Haven (Conn.) Health has rebranded its urgent care centers.
Kaiser Permanente becomes founding partner of new WNBA team
Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team’s jerseys.
North Carolina health system rebrands: 4 things to know
A North Carolina health system has begun rolling out a rebrand.
Epic claims trademark infringement in lawsuit
Epic Systems has filed a federal lawsuit accusing life sciences staffing firm, Epic Staffing Group, of trademark infringement, according to an Oct. 4 lawsuit obtained by Becker’s.
