New York City-based NYU Langone Health has launched a new ad campaign focused on quality and safety to stand out in the city’s crowded healthcare market.
Category: digital marketing
Oregon hospital refreshes brand
Astoria, Ore.-based Columbia Memorial Hospital has rebranded to CMH.
Oschner Health extends NFL partnership
The New Orleans Saints and Pelicans are extending their partnership with Ochsner Health, a key sponsor since 2005 for the Saints and 2012 for the Pelicans.
Orlando Health launches Alabama brand
Orlando (Fla.) Health has rebranded Birmingham, Ala.-based Brookwood Baptist Health as Baptist Health, with the system’s five hospitals adopting new names as part of the change:
The most-Googled health questions of 2024
Americans turned to Google with a wide range of health questions in 2024, a recent analysis found.
UC Davis Health releases documentary
UC Davis Health has released a new documentary chronicling a family’s journey from Taiwan to Northern California to enroll their 2-year-old son in a clinical trial for Duchenne Muscular Dystrophy (DMD).
Pharmacist sues HCA after firing over LinkedIn post
A pharmacist is suing Nashville, Tenn.-based HCA Healthcare after she was fired over a LinkedIn post.
Northwell Health ad campaign stars employees' kids
New Hyde Park, N.Y.-based Northwell Health’s latest ad campaign features employees’ kids telling adults how they can be happier in 2025.
New $84M California hospital gets name
Lake Almanor Community Hospital will be the name of a new hospital being built in Chester, Calif.
From consumer-centric to human-centric: Top 10 strategies for building a more human brand
In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks.
