Category: digital marketing

Livonia, Mich.-based Trinity Health has rebranded Genesis Health System in Davenport, Iowa, as MercyOne Genesis.

Kamala Harris is set to roll out a multimillion dollar advertising campaign focused on healthcare in response to former President Donald Trump’s calls to repeal the Affordable Care Act, NBC News reported Oct. 1. 

Pediatric patients from Morgantown, Va.-based WVU Medicine helped make designs for a car participating in a NASCAR-affiliated race.

A Kansas health system has a new name. Here are five things to know.

Kerry Heinrich, president and CEO of Roseville, Calif.-based Adventist Health, appeared on Dr. Drew’s TV show, “Health Uncensored.”

Dixon, Ill.-based Katherine Shaw Bethea Hospital is undergoing a rebrand as part of its merger with Peoria, Ill.-based OSF HealthCare, WIFR reported Sept. 25. 

Chicago-based Cook County Health has unveiled a new logo as part of a brand redesign.

A labor union is launching a six-figure media campaign against New York City-based NewYork-Presbyterian, accusing the health system of charging exorbitant prices, City & State New York reported Sept. 19.

Terre Haute, Ind.-based Union Health has inked a three-year athletics sponsorship deal with Terre Haute-based Indiana State University.

Jacksonville, Fla.-based Nemours Children’s Health has inked a three-year sponsorship deal with the NFL’s Jacksonville Jaguars.