Category: digital marketing

Here are four hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since June 20:

Montefiore Health System aired an ad during the Olympics that tied in the games with the history of its Bronx, N.Y., home base, according to Adweek.

Chicago-based Northwestern Medicine has secured the naming rights for a local football stadium.

New York City-based Mount Sinai Health System will be the official hospital and medical services provider of the U.S. Open Tennis Championships. 

UCLA Health has entered into a multi-year partnership with the Los Angeles Chargers.

Three health systems were named winners at PR Daily’s 2024 Social Media, Digital & Content Marketing Awards.

Seattle Children’s has recreated its facility in Minecraft, a video game developed by Mojang Studios.

An academic health system in Ohio has a new identity.

New York City-based NewYork-Presbyterian has garnered eight nominations for the 67th Annual New York Emmy Awards.

A trial to settle a dispute over the naming rights to an Ohio health system has been set for January 2026, the Dayton (Ohio) Daily News reported.