Dixon, Ill.-based Katherine Shaw Bethea Hospital is undergoing a rebrand as part of its merger with Peoria, Ill.-based OSF HealthCare, WIFR reported Sept. 25.
Category: digital marketing
Chicago health system unveils new logo
Chicago-based Cook County Health has unveiled a new logo as part of a brand redesign.
6-figure media campaign targets NewYork-Presbyterian
A labor union is launching a six-figure media campaign against New York City-based NewYork-Presbyterian, accusing the health system of charging exorbitant prices, City & State New York reported Sept. 19.
Indiana health system inks stadium naming rights deal
Terre Haute, Ind.-based Union Health has inked a three-year athletics sponsorship deal with Terre Haute-based Indiana State University.
Children's health system inks 3-year NFL sponsorship deal
Jacksonville, Fla.-based Nemours Children’s Health has inked a three-year sponsorship deal with the NFL’s Jacksonville Jaguars.
Hospital keeps name after trademark lawsuit fails
A judge dismissed a trademark infringement lawsuit against a St. Louis hospital, allowing the facility to keep its name.
New medical drama to film at Allegheny Health Network hospital
A Pittsburgh-based Allegheny Health Network hospital will be featured in the medical drama “The Pitt” on the streaming platform Max.
The hospitals that still call themselves hospitals
As the word “hospital” has largely disappeared from its own industry, a stronghold for the term remains.
6 health systems with their names on WNBA jerseys
As the WNBA grows in popularity, with ratings up this season in the women’s basketball league, their health system sponsors have benefited from the increased eyeballs on the sport.
New hospital joint venture to bear Henry Ford name
Detroit-based Henry Ford Health and Ascension Michigan’s proposed joint venture is set to bear the Henry Ford name, Fox 2 reported Sept. 5.
