Category: digital marketing

New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to “humanize” healthcare through filmmaking.

Evanston, Ill.-based Endeavor Health has secured the naming rights for a new $100 million soccer complex in Chicago.

The top hospitals on U.S. News & World Report’s Best Hospitals 2024-25 Honor Roll are led by chief marketing officers who have collectively been with their organizations for decades.

Filming a documentary was never on the radar of behavioral health leaders at New York City-based Northwell Health. But when approached with the idea, Laura Braider, PhD, clinical psychologist and associate vice president of behavioral health at the hea…

Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15. 

Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15. 

Health systems are increasingly turning to innovative marketing strategies by making appearances in television shows and documentaries, aiming to connect with patients in more dynamic and engaging ways.

A gift from Mark and Shelly Saltzman will rename Cleveland Clinic’s Mentor Hospital building and create a new leadership position at the organization. 

“Yes, chef” mixed with “Yes, chief” for three days as the makers of “The Bear” filmed scenes in an Illinois hospital’s waiting area, parking lot and a patient room fitted as a labor and delivery suite. 

Fairfax, Va.-based Inova Children’s has unveiled a new logo designed to align with the parent brand introduced by Inova Health in October.