Category: digital marketing

If you’re looking for an academic health system, don’t expect to find “university” in its name.

New Hyde Park, N.Y.-based Northwell Health has launched Northwell Studios, an initiative designed to meld healthcare with entertainment to address pressing social issues and enhance brand visibility. 

Gainesville, Fla.-based UF Health has signed a  four-year partnership with the Jacksonville Jaguars to display UF Health brands at the team’s games. 

The University of Maryland Medical System produced a brand campaign to air during the 2024 Summer Olympics for the local audience watching on Peacock.

Dalton, Ga.-based Hamilton Health Care System is rebranding to Vitruvian Health as part of its regional expansion plans. 

A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post.

A Minnesota-based health system has been sparring with a city over what the organization calls “misinformation” being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported.

A Florida health system has rebranded as Manatee Health.

Aurora-based Children’s Hospital Colorado has expanded its partnership with the Denver Broncos.

New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to “humanize” healthcare through filmmaking.