Seven hospitals have announced name changes or other rebranding efforts since April 13:
Category: ROOT
Florida stiffens penalties for assault on hospital workers
Florida Gov. Ron DeSantis signed a bill May 24 to enhance criminal penalties for people who knowingly commit assault or battery upon workers at a hospital.
Cedars-Sinai opens LGBTQ-designated health center
Los Angeles-based Cedars-Sinai has opened a designated center for LGBTQ health, according to a May 30 news release.
Experimental multiple myeloma cancer treatment has 90% success rate
A study led by researchers from Hadassah-University Medical Center in Jerusalem found a 90 percent success rate in treating multiple myeloma and putting patients into remission, the Jerusalem Post reported May 29.
UBMD Ophthalmology, Ira G. Ross Eye Institute to construct 45K-square-foot ASC
University at Buffalo (N.Y.) affiliate UBMD Ophthalmology and Buffalo-based Ira G. Ross Eye Institute are planning to construct a 45,000-square-foot ASC in Orchard Park, N.Y., according to a May 29 report from Buffalo Business First.
HCA, Atrium, Mass General + 10 other systems honored for healthcare marketing
Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.
GI societies, UnitedHealthcare meet to discuss controversial prior authorization changes
UnitedHealthcare is expected to change its prior authorization requirements for gastroenterology care June 1.
The 'potential is mind-blowing': How hospitals use ChatGPT for marketing
Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.
West Virginia physician sentenced for overprescription
Brian Gullett, DO, was sentenced to six months of prison for illegal opioid prescription, the Justice Department said May 25.
Spring 2022 saw most recalled medical devices amid pandemic: Report
With 268 recalls, the second quarter of 2022 hit the record of the highest number of recalled medical devices since 2020, according to an industry report from Sedgwick.
