The April 18, 2019 CNN headline was a prime example of clickbait: “Feds charge doctors in 8 states in opioid bust, including ‘Rock Doc’ accused of trading pills for sex.” The only problem with this headline? Of the 60 individuals charged, h…
Category: Mainstream media
Should medical residents appear in reality TV shows?
This notice appeared on a general surgery news website in early February. I don’t know who has been long anticipating this, but I’m pretty sure it’s not people on medical Twitter. My informal, nonscientific Twitter poll garnered 707 votes with 87 perce…
How can doctors stop fake medical news
When I started on my path in medicine, I was an optimistic, wide-eyed, enthusiastic medical student. I had fond memories of rounding on Sundays with my vascular surgeon father as a child, and I remembered the appreciation his patients would express whe…
How mundane health findings can be prettied up with PR magic
As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lacklu…
Mainstream medicine needs to play offense
Last summer, I published a post called “Alternative Medicine is Kicking Our Ass.” In it, I focused on one particularly slick alt-thyroid site that has done a masterful job of sowing doubt regarding the advice mainstream physicians give to o…
The measles outbreak, media imagery, and the thoughtful focus of fear
A rapidly escalating measles outbreak near Portland, OR has led local health officials to declare a public health emergency, with 44 confirmed cases, almost all in unimmunized children, almost all of them in unimmunized children. Meanwhile, New York an…
Academic media: Don’t criticize your colleagues for “dumbing it down”
Are you a media whore? Or do you worry you might be labeled one by your colleagues – if not to your face, then behind your back? In the process of delivering hundreds of media engagement workshops, I’ve heard dozens and dozens of you express this fear,…
Is social media a friend or foe of science?
An opinion piece published in JAMA suggests the latter: “Protecting the Value of Medical Science in the Age of Social Media and ‘Fake News’” The authors argue social media poses a threat to science in several ways: Unfettered pu…
American anti-intellectualism and its impact on physicians
For several years now, I’ve been the social media curmudgeon in medicine. In a 2011 New York Times op-ed titled “Don’t Quit This Day Job”, I argued that working part-time or leaving medicine goes against our obligation to patients and to the American t…
The carefully crafted way of how health misinformation spreads
Effective clickbait doesn’t just happen. It’s carefully crafted. Take this wildly misleading article from CNN: Not exercising worse for your health than smoking, diabetes, and heart disease, study reveals. It’s one example — among many generated daily …
