As COVID-19 continues to wreak havoc on the healthcare industry, doctors and patients have migrated to telemedicine to resolve non-emergency health issues. Even veterinarians are getting in on it.
People generally living longer and the massive Baby Boomer generation creating the “largest-ever population of older adults in America” has necessitated a level of experience innovation in the healthcare industry that simply has no precedent.
The move to digital has been well under way in most other industries, creating an expectation of a consumer experience in which healthcare has fallen behind. After all, today’s competition is every other experience the customer has had recently.
Healthcare is the fifth-biggest industry in the United States, yet it ranks dead last out of 25 industries for simplicity of experience. Why change is necessary.