Karina Kogan was previously Peloton’s global head of product marketing where she oversaw bikes, treadmills and digital products.
Category: CMO Network
How Therabody Continues To Broaden Their Approach To Wellness
When it was launched in 2016, Theragun was a revolutionary product that created a new category. Since that time, the company has broadened their reach and rebranded as Therabody in 2020 in recognition of that bigger mission.
Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs
Well known companies ranging from tech giants to beer brands are rolling out ad campaigns that encourage people to get their shot.
Medical Office Visits Re-Imagined: How Covid Is Accelerating Fully Virtual Waiting Rooms
The need to innovate on the in-office patient healthcare journey is a widely known problem, but few may be fully aware that a good solution is already here.
Big Tech Provides A Shot In The Arm To Vaccine Rollout
Exploring the various ways that big tech is participating in the distribution and management of vaccine efforts, while also leveraging tech, resources, and community involvement to aid in support. A positive for society, and the companies involved.
Skipping The Super Bowl, Budweiser Is Donating Its Ad Dollars To Covid-19 Vaccine Awareness Efforts
For the first time in 37 years, Anheuser-Busch’s flagship beer brand won’t be in this year’s Big Game.
IBM CMO Michelle Peluso Joins CVS Health As Company’s First Chief Customer Officer
She’ll be responsible for “transforming the consumer experience and accelerating CVS Health’s digital strategy” while also overseeing the company’s marketing and brand strategy.
In Conversation With Habitual – What Does The Future Look Like For HealthTech Into 2021?
In the next of my series of articles exploring the impact of Covid-19 and what is in store for different sectors in 2021, we examine trends in the burgeoning area of healthtech with its exciting start-up community all aiming to save and enhance lives.
Why The Founder Of TOMS Shoes Wants You To Learn Ten New Habits
After experiencing his own burnout after TOMS Shoes, Blake Mycoskie was inspired to start Madefor, a 10-month program where people learn a new habit or practice each month. We sat down to talk about the inspiration for Madefor and why this focus on wel…
Why Gut Health Is The Next Big Wellness Trend
While marketing can help you stand out momentarily in retail, the brands that sell the best are the ones where the product just plain works. This lesson is at the heart of FRISKA, a new wellness brand John Peine started aimed at achieving better overa…
